My philosophy.

20 YEARS OF TRAINING, EXPERIENCE AND CLIENT FEEDBACK HAS HELPED ME FORM WHAT I CALL SWI-5. IT STANDS FOR MY 3 CORE PRINCIPLES AND THE 5 KEY FITNESS FUNDAMENTALS THAT ARE ESSENTIAL TO HEALTHY, SAFE TRAINING AND THE ESSENTIALS TO SUPPORT CLIENT GOALS.

Core Principles

In any serious endeavor, taking a moment to dig into and build a healthy roadmap is key. My Core Principles (the SWI in SWI-5) are the starting point for us to get clear on where you are, where you want to go and crafting smart, safe, thoughtful, diverse phases and programs that keep your mindset and lifestyle just as engaged as your body.

Fitness Fundamentals

My training experience across big box chains and boutique gyms has given me a perspective that has formed my fundamentals. In most cases they go against how big box, “quantity over quality” training models work. I don’t like what I see in most gyms, from the style of programs, to the lack of attention to client needs, and the constant upselling. Here are the 5 Fitness Fundamentals that are industry standards that I have put my spin on from my own workout routine and working with clients to get real results.

Let’s not forget these important pillars that are critical to any program.